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https://cris.library.msu.ac.zw//handle/11408/1248| Title: | E-Commerce in Agro-food industry in Zimbabwe: myth or reality |
| Authors: | Mupemhi, Shepherd Mupemhi, Ronicah Duve, Richard |
| Keywords: | E-commerce, adoption, agro-food, Zimbabwe |
| Issue Date: | 2011 |
| Publisher: | Cosmic Journals |
| Series/Report no.: | International Journal of Management and Business Studies;Vol. 1, No. 4, p. 83-86 |
| Abstract: | Electronic commerce has become a valuable model for the growth of business in every sector of the economy. This paper examines the level of e-commerce adoption in agro-food firms in Zimbabwe. A cross-sectional design using a survey method is used. The results show that e-commerce growth in agro-food firms in Zimbabwe is still at the embryonic stage. The implications to industry and the whole economy are discussed. |
| URI: | http://www.ijmbs.com/14/shepherd.pdf |
| ISSN: | 2231-2463 |
| Appears in Collections: | Research Papers |
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