Please use this identifier to cite or link to this item:
https://cris.library.msu.ac.zw//handle/11408/4331| Title: | Culture Matters in Communicating the Global Response to COVID-19 | Authors: | Airhihenbuwa, C.O. Iwelunmor, J. Munodawafa, D. Ford, C.L. Oni, T. Agyemang, C. Mota, C. Ikuomola, O.B. Simbayi, L. Fallah, M.P. Qian, Z. Makinwa, B. Niang, C. Okosun, I. |
Keywords: | Culture Matters Communicating Global Response to COVID-19 |
Issue Date: | 2020 | Publisher: | Centers for Disease Control and Prevention (CDC) | Series/Report no.: | Preventing Chronic Disease;Vol.17 | Abstract: | Current communication messages in the COVID-19 pandemic tend to focus more on individual risks than community risks resulting from existing inequities. Culture is central to an effective community-engaged public health communication to reduce collective risks. In this commentary, we discuss the importance of culture in unpacking messages that may be the same globally (physical/social distancing) yet different across cultures and communities (individualist versus collectivist). Structural inequity continues to fuel the disproportionate impact of COVID-19 on black and brown communities nationally and globally. PEN-3 offers a cultural framework for a community-engaged global communication response to COVID-19. | URI: | https://www.cdc.gov/pcd/issues/2020/20_0245.htm http://hdl.handle.net/11408/4331 |
ISSN: | 1545-1151 |
| Appears in Collections: | Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| munodawafa.pdf | Article | 472.91 kB | Adobe PDF | View/Open |
Items in MSUIR are protected by copyright, with all rights reserved, unless otherwise indicated.