Please use this identifier to cite or link to this item: https://cris.library.msu.ac.zw//handle/11408/5563
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dc.contributor.authorRoy Malon Shamhuyenhanzvaen_US
dc.contributor.authorAsphat Muposhien_US
dc.contributor.authorDelight Rufaro Hungween_US
dc.date.accessioned2023-05-02T10:54:44Z-
dc.date.available2023-05-02T10:54:44Z-
dc.date.issued2023-
dc.identifier.urihttps://cris.library.msu.ac.zw//handle/11408/5563-
dc.description.abstractIrresponsibly disposed electronic cigarette (e-cigarette) waste poses significant public health and environmental harm. This study explores downstream social marketing interventions that can be used to curtail the growth of e-cigarette waste in South Africa through the lenses of the social norms approach. This study harnesses the power of social marketing to identify downstream interventions that can be used by marketers to curb the problem of e-cigarette waste. An exploratory research design and a qualitative method were employed. Six virtual focus groups were conducted to collect cross-sectional data from South African electronic cigarette users. Reciprocal altruism, social orientation value, moral licensing and ecological beliefs were found to be the main normative influences that characterise e-cigarette waste. The results support the proposition that social marketers should employ a downstream approach to develop interventions to curtail the growth of e-cigarette waste. Such measures are envisaged to complement upstream initiatives. This study offers new insights on how to manage e-cigarette waste in the context of an emerging market.en_US
dc.language.isoenen_US
dc.publisherSAGE Publicationsen_US
dc.relationVaal University of Technologyen_US
dc.relation.ispartofWaste Management & Research : The Journal for a Sustainable Circular Economyen_US
dc.subjectElectronic cigarette wasteen_US
dc.subjectSocial norms approachen_US
dc.subjectReciprocal altruismen_US
dc.subjectSocial value orientationen_US
dc.subjectEcological beliefsen_US
dc.subjectMoral licensingen_US
dc.subjectSouth Africaen_US
dc.titleA downstream social norms approach for curtailing e-cigarette waste: Promising social marketing interventions from consumer interactionsen_US
dc.typeresearch articleen_US
dc.identifier.doihttps://doi.org/10.1177/0734242X231160083-
dc.contributor.affiliationDepartment of Marketing, Retail Business and Sport Management, Vaal University of Technology, Vanderbijlpark, South Africaen_US
dc.contributor.affiliationDepartment of Information and Marketing Sciences, Midlands State University, Gweru, Zimbabween_US
dc.contributor.affiliationDepartment of Information and Marketing Sciences, Midlands State University, Gweru, Zimbabween_US
dc.relation.issn1096-3669en_US
dc.description.startpage1en_US
dc.description.endpage8en_US
item.cerifentitytypePublications-
item.languageiso639-1en-
item.grantfulltextopen-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.openairetyperesearch article-
item.fulltextWith Fulltext-
Appears in Collections:Research Papers
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