Retail strategy and growth- DCK Supermarket of Zimbabwe

Abstract

This paper describes the rise of DCK Supermarket from humble beginnings in 2004 to a visible and active player on the Zimbabwe retail landscape now operating five grocery retail outlets and 3 wholesale outlets in Harare, Gweru, Kadoma and Sanyati. Case data was collected using a mixture of interviews, questionnaires, observation and documentary data. The paper examines issues of retail growth and strategy formulation in the context of a small or medium enterprise and using concepts from family business enterprises and also describes the critical decisions made by the founders to sustain growth. Key challenges include the development of the human resource base.